End of .com, now it's a fresh start.

Discussion in 'General Indian Domain Name Discussion' started by cycne, Jun 20, 2011.

  1. cycne

    cycne New Member

    WASHINGTON: Coming soon to the internet: website addresses that end in ".bank," ".Vegas" and ".Canon."

    The organization that oversees the internet address system is preparing to open the floodgates to a nearly limitless selection of new website suffixes, including ones in Arabic, Chinese and other scripts. That could usher in the most sweeping transformation of the domain name system since its creation in the 1980s.

    More than 300 suffixes are available today, the bulk of them country-code domains, such as ".uk" for the United Kingdom and ".de" for Germany.

    Hundreds or even thousands more suffixes could be created, categorised by everything from industry to geography to ethnicity.

    The Internet Corporation for Assigned Names and Numbers will meet Monday in Singapore to vote on its expansion plan for domain names. If ICANN approves the plan as expected, new domains could start appearing late next year.

    The new system could bring innovative branding opportunities and allow all sorts of niche communities to thrive online.

    But businesses worry that they'll have to grab their brand names before others do. New suffixes could also create confusion as consumers navigate a Web with unfamiliar labels.

    It's also possible that the new names won't make much difference because many people these days rely on search engines and mobile applications to find what they are looking for online. Consumers don't type Web addresses into browsers nearly as much as they did 15 years ago when talk of a domain name expansion began.

    "Most people don't pay a lot of attention to website addresses anyway these days," said Danny Sullivan, editor of Search Engine Land, a website that covers the search industry.

    From a technical standpoint, domain names tell computers on the Internet where to find a website or send an email message. Without them, people would have to remember clunky numerals such as "" for "ap.org."

    The monikers have grown to mean much more, however. Amazon.com Inc has built its brand on its website address, while bloggers take pride in running sites with their own domain names.

    ICANN has already allowed two major expansions of the addressing system. In 2000, it approved seven new domains, including ".info" and ".biz." It began accepting new bids again in 2004. It has approved and added seven from that round, including ".xxx" for pornography sites this past March.

    Under the expansion plan now before ICANN, future applications would be streamlined and open to all companies, organizations and individuals.

    That has set off a virtual land rush.

    Organisations that operate new suffixes will be able to collect registration fees from websites that want names. The fees could add up to millions of dollars a year if a website is popular enough.

    A group of entrepreneurs in Las Vegas is vying to operate a ".Vegas" suffix. They have the city's endorsement and consider ".Vegas" a way to unify local merchants, entertainment venues, residents and even businesses beyond Sin City.

    Former professional hockey player Ron Andruff is working with international sports federations to bid for ".sport." He expects sports leagues, teams, athletes, equipment makers and fans to want websites with a suffix that defines them better.

    Two groups - one backed by the Sierra Club and the other by Greenpeace and other environmental organization - are separately seeking the right to operate a ".eco" suffix.

    Big business will stake claims, too. Printer and camera maker Canon Inc plans to apply for ".Canon". Trade groups for bankers and financial-services companies are working together to explore bids for ".bank", ".insure" and ".invest" for their member companies.

    New domains offer fresh branding possibilities for companies to identify themselves online in "a more relevant or a more localized" way, said Pat Kane, a senior vice president at VeriSign Inc., which operates ".com" and ".net."

    Although suffixes added over the past decade haven't been as popular as ".com," there has been demand for an expansion because nearly all of the most desirable ".com" addresses have been taken. There are more than 94 million registered under ".com."

    The thinking is that new businesses setting up shop online might prefer a simple name that ends in ".bank" rather than "TheBankDownTheStreetFromTheSupermarket.com."

    The expansion plan before ICANN had been delayed, however, largely because of concerns that new suffixes could infringe on trademarks and copyrights. There's also worry that new suffixes could deceive consumers, create new platforms for hate groups or lead to website addresses ending in obscenities. ICANN spent years crafting guidelines and creating procedures for objecting to applications.

    ICANN already has approved rules for some countries to claim suffixes that spell their names in languages other than English. The new plan opens that up to Chinese and Arabic versions of ".bank" and ".sport" as well.

    It won't be cheap to operate a domain name suffix. The application fee is $185,000, and winners will have to pay $25,000 annually after that. Disputes are likely as different groups go after the same domain. ICANN may auction off domains if multiple parties have legitimate claims. Legal fees could also pile up as trademark owners and governments file objections to certain applications.

    Trademark holders, in particular, fear they would have to register a lot of addresses they don't need or want simply to keep others from using them. Microsoft Corp, for instance, would not want websites addresses such as "Microsoft.software" and "Microsoft.computer" used to commit fraud or sell pirated goods.

    Copyright owners, too, worry they would have to devote more resources to fighting online piracy with a proliferation of websites ending in ".movies" and ".music" that distribute copyrighted content illegally.

    ICANN has crafted rules meant to give trademark owners a first shot at claiming their brands. It would also have a process to quickly disable addresses that are clear violations.

    But Steven Metalitz, a lawyer for a coalition of movie studios, recording labels and other copyright holders, fears ICANN won't be aggressive enough in enforcing the rules.

    Still, supporters of the expansion believe it will create opportunities.

    Juan Diego Calle, whose company operates the existing ".co" suffix, said that with more alternatives available, more businesses and groups will see that they can set up shop online with a catchy, easy-to-remember website that doesn't end in ".com."

    News Source: Times of India
  2. cycne

    cycne New Member


    What's your take on the news, Opinions please

    How will it affect the domain name investors?

    What are the Pros and Cons?

    Do you think the domain business will still prevail?
  3. delhidude

    delhidude New Member

    Bull Sh*t. With due apologies to Bulls.

    ".xxx" made no difference, nor will any future extension have on ".com". ".in" reduced the the value of ".info" and such competition among the neo-tlds however will continue.
  4. chaudi

    chaudi New Member

    More bad news for .in. These new domains will probably have geo targeting setting. I was think today the only people who really need .in are local business in India, and they sure won't be paying big rupee for them.
    You look at .co and .info are taking off. Already .co was worth more than .in why?
  5. itssri

    itssri New Member

    Already there is so much garbage out there and these new TLDs are only going to pile on to it.

    The only really useful new TLD that was long in coming is .BANK. This is supposed to be available only to legitimately registered banks and that will go a long way in streamlining financial activities, which is one of the most popular usages of the Internet.

    Looking back, if .BIZ could not take off that much how can someone think that .SHOP will work? The reason .CO took off somewhat is because it makes sense as a short form of company or commerce and is easier on phonetics as well as typing.

    Domain names are supposed to provide easily recallable labels for the not so easy to remember IP addresses; they are supposed to make it simple not complicated or mixed up. If there are 1000 new TLDs who is going to monitor them all to prevent misuse by counterfeiters?

    Imagine someone registering a TLD ".SOFT" and a SLD "MICRO"! The domain name will become MICRO.SOFT - all it will take is $210,000 to have fun for an year. Can anyone stop a millionaire wanting to have some fun at the unnecessary and unpredictable (if it goes for auction) defensive expense for Microsoft!

    With the way technology is moving, domain names are becoming irrelevant. The access to Internet is increasingly being defined by access devices and the medium. This is a whole new topic that needs more elaborate discussion.

    To sum up, having more TLDs that too with open registration for all, is going to spell doom for domainers. We will all become "doomainers" :mad:
  6. wot

    wot Active Member

    Simply adds to confusion and should actually be beneficial for good established cctld and .com etc. Most of those mentioned will fade quickly in to obscurity.
  7. itssri

    itssri New Member

    You know what common people do to go somewhere on the Internet?

    (1) They will follow the bookmarks, history etc if it's a revisit.

    (2) If they know the "URL" from somewhere they referred to, they will copy or type out the complete URL (including the spelling mistakes if any) from the source, which could be an email, a newspaper article or a TV ad or something similar.

    (3) They will type out the word or phrase they recall in to the browser address bar - what happens then? The browser sends the phrase to a search engine, customizable of course, but how many do? The search engine takes over from there!

    Where that leaves all the domain SLDs and TLDs is anybody's guess!
  8. ebiz4india

    ebiz4india Member

    .IN domains will not be effected at all, due to huge population of India and demand for .IN domains which is increasing by every passing day. And as a matter of fact there is huge gap as well which needed to be filled.

    1.21 Billion Population
    350+ Million Middle Class Population
    Domains Registered: less than 2 million
    Websites Hosted: Around 400,000 to 650,000 only.

  9. cycne

    cycne New Member

    .in is a good extension, very short and simple, also it's widely accepted.

    I don't think these new extensions will catch up, but there is always exceptions, for eg

    imagine iTunes.apple or iPod.apple with the kind of innovative people they have, also the kind of fan following the company have these domains will be a hit.

    I think this idea can of new tdls can help the top corporates , but I doubt it will help the common man.

    AnywAy there is a lot of action in the coming days. Also heard a company from Mumbai has submitted an application for the .Mumbai tdl
  10. mobile

    mobile New Member

    Completely disagree with ICANN...
    :( It will reduce value of other extractions..
    Too confuses will get created...
    Every domain seller will have own extraction to sell...
  11. Aubits

    Aubits New Member

    Most will fall off for lack of interest, some will have niche market, one or two will actually have some growth and appeal. There will be some fancy brandable names that do well.

    .in/.co.in are a different ball game with a target market and purpose.

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