I had only heard of RSS feeds as the common medium of directing traffic to your site. Well, I would look at content automation as one way of proactively planning for the future. The only danger I see with this method is the inability (sometimes) to immediately respond to people commenting on the posts.I've noticed several auctions on Flippa that list a site as a turnkey business with automatic, weekly content. How exactly is the site posting content if the owner isn't writing it or paying someone else to do so?