The Kolkata Knight Riders of the Indian Premier League has shown that when it comes to an internet presence, they get it!
We reported the sale of KKR.in that occurred in September 2008 for $1,958.Â At the time we did not know but the purchaser was none other than the popular Kolkata Knight Riders IPL.Â Based on it’s Alexa traffic, it looks like the website went live on about March 29, just in time for the new IPL season that started yesterday.
Prior to this, the team used the domain KolkataKnightRiders.com (which is now forwarded to KKR.in).Â While it’s no doubt important that they own this domain, it sure is a mouthful at 19 characters in length.Â Plus with a name that long, the chance of typos is huge.
KKR.in is short, snappy and passes the “radio test.”Â What’s more, it uses .in – affirming the team’s Indian identity.
To date, KKR is the only Indian Premier League team that uses either a shortened domain name or a .in domain. The Mumbai Indians use MumbaiIndians.com (they previously used TheMumbaiIndians.com);Â the Royal Challengers Bangalore use RoyalChallengers.com;Â the Hyderabad Deccan Chargers use DeccanChargers.com;Â the Chennai Super Kings us ChennaiSuperKings.com;Â the Delhi Daredevils use DelhiDaredevils.com;Â the Kings XI Punjab use KingsXIPunjab.com;Â the Rajasthan Royals use RajasthanRoyals.com.
The Kolkata Knight Riders also own KolkataKnightRiders.in;Â however, unfortunately, the have not redirected this domain to KKR.in.
KKR.in is a website well worth visiting.Â They’ve got pretty much everything a fan could want.Â Kudos to them for doing such a good job with their internet presence and I hope the remaining IPL teams follow suit.