It seems as it the need to get sensible, easy to remember domain names is really helping out the Indian domain space.
Instead of making up a nonsense word or dropping all the vowels in order to get into the .com space (Squeeeedadle.com, Phtgrphy.com etc.) some companies are turning to .in domains.
It makes sense as there are so many domain hacks possible with the .in ending, plus .in can mean internet of course.