I used to avoid these but see more and more that they can be good brands. Some real world examples:
- Slack (implies laziness): business productivity tool
- Banana Republic (unstable Latin American dictatorship): midmarket clothing brand
- Hotwire (stealing a car): Travel website
- Urban Decay (city becoming ugly): Beauty products
- Liquid Death: Water
- Slack (implies laziness): business productivity tool
- Banana Republic (unstable Latin American dictatorship): midmarket clothing brand
- Hotwire (stealing a car): Travel website
- Urban Decay (city becoming ugly): Beauty products
- Liquid Death: Water